Vendor Information

VENDOR REGISTRATION

Vendor applications for 2026 are now available!

Vendor Information

Hello Vendors & Food Trucks!

We are so excited that you are interested in being a participant in the 2026 UFO Festival.

Please make sure you have the following required documents ready to upload:

  • City of Roswell Business Registration – Deadline June 26, 2026.
    For more information, contact the City of Roswell Permit office at 575-637-6280 or fill out your form online at https://us.cloudpermit.com/gov/registration
  • Certificate of Liability Insurance / Rider of Insurance: Listing the Certificate Holder as City of Roswell/ MainStreet Roswell, dates July 2, 3, 4, 5, 2026.
  • NM Environmental Food Permit (if applicable)

Deadline to submit vendor/food truck application – June 15, 2026

The UFOFestival.com website will be continually updated, so please continue to check us out as the event progresses.

VENDOR REGISTRATION
food truck Safety Requirements
New Mexico Environment Department
City Business License Registration

For questions contact:

ufofestival@roswell-nm.gov | 575-637-6274

Event Details

  • Audience: 15,000
  • Locations: Downtown Roswell
  • Hours:
    • Thursday, July 2nd: 10 a.m.- 11 p.m.
    • Friday, July 3rh: 10 a.m. – 11 p.m.
    • Saturday, July 4th: 10 a.m. – 11 p.m.

SERVICES & PRODUCT GUIDELINES

  • Exhibitors must be present and open for business during the Festival hours.
  • Exhibitors may only sell products identified in the application and accepted into the Festival.
  • Exhibitors will be chosen based on how the product fits

Set-up and Tear-down

  • Vendors set-up times will be sent to vendors via email by event organizers.
  • Vendors will tear down after the event is over and must leave the area clean.

Booth Information (Non-Food)

  • Booth Reservations & Assignment: Booths will be assigned to vendors based on location requests and items being sold to ensure a variety of products will be available in multiple areas. Vendors may not trade spaces, and may not move to another location without approval from the event organizer.
  • Booth Space: Booth sites measure 10 feet by 10 feet. Vendors are responsible for bringing their own tents, tables, and chairs. All equipment must be secured safely and be properly functioning. We have the right to ask that unsafe equipment be removed.
  • Booth Materials: All materials must be fire retardant and/or sprayed with fire retardant chemicals.
  • Lighting: Participants are responsible for their own task/work lighting within their tent/space.
  • Setup/Teardown: Vendors will not be permitted to drive into the event site to load vehicles until the streets are clear of pedestrians. Vendors must be completely set up 1 hour prior to the event start time.
  • Electric Service: No electricity will be provided. Vendors must supply their own power source. See Generator section below for guidelines.
  • Trash: Vendors must properly dispose of their own trash during and after the event.
  • Tie-downs: Each tent must have weights and tie-down straps (40 lbs each) on all four corners of tent to prevent any danger due to high winds. Tent top must be tethered to each leg.

Food Concession Vendor Information

  • Booth Reservations & Assignment: Booths will be assigned to vendors based on location request and items being sold to ensure a variety of products will be available in multiple areas. Vendors may not trade spaces, and may not move to another location without approval from the event organizer.
  • Booth Space: Space will be based on actual measurements of trailer or truck.
  • Tents: No cooking shall take place inside a tent.
  • Wastewater and Grease Disposal: Wastewater and grease must be properly disposed of offsite in accordance with State of New Mexico Environment Department regulations. Absolutely no dumping or leaking on the ground will be permitted. Please make provisions immediately to mop up any standing water. Vendors observed dumping water or grease in any unauthorized containers will be closed down.
  • Solid Waste Disposal: Food concession operators shall keep food preparation and storage areas free of litter. Absolutely no dumping or leaking on the ground will be permitted.
  • Generators: No power will be provided by the City of Roswell. All vendors needing power must bring their own in-house noise-compliant generator. Generators must be EPA III compliant and/or CARB compliant and operate at a maximum of 65 db. All generators shall be isolated from contact with the public by fencing or by other approved means. A fire extinguisher is required for each generator.  Cord covers must be used for any exposed cords.  Covers may be available for rent at the event, please inquire with the event organizers at the information booth.
  • Trash: Vendors must properly dispose of their own trash during and after the event. In an effort to minimize impact on Roswell’s landfill, please avoid the use of Styrofoam materials, with preference to decomposable or recyclable materials.
  • Ice will be available to purchase at the event. Cash only.
  • No home-prepared foods will be permitted.
  • Food vendors must have a valid food permit from the State of New Mexico Environment Department, as well as food handlers certification.
  • All food vendors must have an inspection by the Roswell Fire Department’s Fire Marshal’s Office, New Mexico LP Gas Bureau, and the New Mexico Environment Department’s Roswell field office.  All inspection fees are the responsibility of the vendor.

Insurance Requirements

All vendors must maintain insurance that complies with the following:

  • Workers’ Compensation Insurance covering all employees or subcontractors engaged by Applicant in accordance with the minimum statutory requirements of the State of New Mexico, if applicable.
  • Commercial General Liability Insurance in the minimum amount of $1,000,000 per occurrence and $2,000,000 aggregate, including the following coverages: contractual liability, personal injury, broad form property damage, independent contractors, and premises operations. City of Roswell, UFO Festival, Main Street Roswell, and any other entity reasonably requested by the UFO Festival shall be named as additional insured on the commercial general liability policy.
  • Automobile Liability Insurance in the minimum amount of $500,000/$1,000,000 bodily injury limits and $500,000 property damage limits or combined single limits of $1,000,000.
  • Vendor shall supply a certificate of insurance to the UFO Festival organizers evidencing the above insurance coverage no later than June 1st.

License, Permits, and Gross Receipts Tax

  • All vendors must have a City of Roswell Business Registration/Permit
  • Vendors are responsible for all appropriate licenses and permits for their operation.
  • Required permits and licenses must be available during the event.
  • Vendors are solely responsible for the payment of all required taxes to local, state, and federal authorities and shall keep such records of transactions as may be required by such authorities

General Information

  • SOLICITATION: Vendors are prohibited from soliciting outside of their assigned booth space. Literature is prohibited from being placed anywhere on the grounds.
  • PROHIBITED ITEMS: Items not allowed for sale or distribution include, but are not limited to: tobacco, drug- or alcohol-related items; sexually-explicit or adult-themed material; any materials that advocate sexism, racism, violence, profanity or that are discriminatory, intolerant or violent in content (at the discretion of event organizers).
  • DRUGS/SMOKING/ALCOHOL: No smoking, alcohol, or illegal drugs will be permitted on-site.
  • FOOD/BEVERAGES: Only approved concessionaires may sell ready-to-eat food or beverages.
  • SECURITY: Vendors are responsible for the security of their property and equipment at all times. While limited security personnel will be on duty during the weekend, no security personnel will be assigned specifically to vendors. The festival organizers or the City of Roswell shall not be held responsible for loss, theft, or damage to any property left on the Festival grounds at any time.
  • ANIMALS: Animals are not allowed in vendor booths. Exceptions will be made for assistance animals.
  • STORAGE: There will be no storage allowed outside the booth space for any supplies, equipment or inventory.
  • EXCEPTIONS: Any exception(s) to these terms must have prior written approval by event organizers.
  • AGREEMENT TERMINATION: City of Roswell or event organizers may terminate this agreement without notice and forthwith remove the vendor from the premises for selling unauthorized items, failure to sell from the assigned booth space, or breach of any part of this agreement, including without limitations, failure to timely pay the booth fee set forth herein. No refunds shall be given for any reason to vendors selected to participate in this event.
  • VENDOR AS INDEPENDENT CONTRACTOR: The parties hereto stipulate and agree that, under this agreement, the vendor is not acting as an agent, employee, representative, partner or joint venture with City of Roswell, but shall at all times and for all purposes have the status of independent contractor. City of Roswell shall not control the manner or methods by which the vendor performs sales, except as expressly provided for herein.
  • ADDITIONAL VENDOR REQUIREMENTS: Based on vendor type, the Festival may require additional documentation, including, but not limited to: health licenses or permits, liability insurance, and/or proof of professional licenses issued by the State of New Mexico and certificates or permits issued by Chaves County or the City of Roswell. Noncompliance will result in cancellation of this agreement, and all monies will be forfeited by the vendor.
  • VENDOR RESPONSIBILITY AND LIABILITY: The vendor assumes the entire responsibility and liability for:
  • Losses, damages, and claims arising out of injury to his/her personal property or party.
  • Damage to the vendor’s displays, equipment, or other property.
  • The vendor agrees not to hold liable or responsible in any form the City of Roswell, its employees, event coordinators, guests, volunteers, and participants against any and all claims.
Registration Closed