Sponsorships

Be a part of the expansion of an intergalactic wonder
that continues to keep Roswell on the map.
Sponsorship opportunities

The 2026 UFO Festival will be held July 2nd – July 4th, 2026, in downtown Roswell, NM. This event offers a unique opportunity to be part of a showcase festival that attracts thousands of visitors from around the world who come to revel in the phenomenon of extraterrestrial life. World-class entertainment and themed interactive elements will make this year’s celebration a unique experience for everyone as we mark the 78th anniversary of “the incident.” Cultivating strong partnerships assists in the mission of the Roswell UFO Festival to elevate this treasured New Mexico event as a global destination experience. 

All sponsorships will be applied generally to offset the cost of the event. If you would like to sponsor a specific event or artist or become an official UFO Festival Sponsor for a larger amount, please contact us. 

Sponsorship Packages

Mothership Alliance Sponsorship

Mothership Alliance Sponsorship–$20, 000 (limited slots available)

  • Company LOGO on printed promotional item for the UFO Festival (posters, banners, flyers, handouts, etc.). Sponsor must submit logo in a jpeg or pdf format 
  • 3 – Premier booth spaces in location of choice at the UFO Festival spaces available; Chaves County Courthouse lawn, Pioneer Plaza, 100, 200, 300, 400 blocks of Main Street.
    • Sponsor may donate any of their 3 spaces to a non-profit or group of their choice
  • UFO Parade – Grand Marshal
  • Listed as Premier sponsor on the Main concert stage along with banner 
    • (Sponsor must provide a banner or graphics to director@mainstreetroswell.org)
  • Verbal recognition from both the Main concert stage and the Cultural stage on 1st St. 
  • VIP seating (8) for Friday & Saturday near the Main Stage
  • Recognition on all radio advertisement for UFO Festival
  • Large Company LOGO on event t-shirts
  • 15 Event t-shirts 
  • Visual recognition throughout the event (Sponsor must provide banner)
  • Social media recognition on Facebook, Webpage, You tube, Instagram, Twitter)
  • Company LOGO with link to company on the MainStreet Roswell website from June 2025 – June 2026 (sponsor must provide link)
    • In addition to the above UFO Festival recognition
      • Company booth space provided at no cost for other MainStreet events to include:  Chile Cheese Festival & Christmas Events.

$20,000

Starship X- Syndicate Sponsorship (Limited Slots Availaible)

 

  • Company LOGO on printed promotional items for the UFO Festival (posters, banners, flyers, handouts, etc.)
  • 2 – Vendor booth spaces (10 x 10) and location of choice at the UFO Festival spaces available
  • Verbal recognition on the Main concert stage  
  • Recognition on all radio advertisement for UFO Festival
  • Medium Company LOGO on event shirts
  • 12 Event t-shirts
  • Visual recognition throughout the event (Sponsor must provide banner or graphics)
  • Social media recognition on Facebook, Webpage, Instagram)
  • Company LOGO on the MainStreet Roswell website. 
    • In addition to the above UFO Festival recognition
      • Company booth space provided at no cost for other MainStreet events to include:  Chile Cheese Festival & Christmas Events.

$15,000

Full Disclosure (Declassified) Sponsorship-2 Slots Available

$10,000

  • Company LOGO on promotional items for the UFO Festival (posters, flyers)
  • 2 – Vendor booth spaces (10 x 10) and location of at the UFO Festival spaces available
  • Listed as sponsor on the Main concert stage
  • Verbal recognition from the Cultural stage on 1st St. 
  • Small Company LOGO on event shirts
  • 10 Event t-shirts
  • Visual recognition throughout the event (LED screens, yard signs, banners, etc)
  • Social media recognition on Facebook, Webpage)
  • Company LOGO on the MainStreet Roswell website.
    • In addition to the above UFO Festival recognition
      • Company booth space provided at no cost for other MainStreet events to include:  Chile Cheese Festival & Christmas Events

Lunar Landing Partnership

$5,000

  • Company name listed on printed promotional items for UFO Festival (posters/flyers)
  • Social Media recognition – Facebook, Instagram, Twitter
  • Small Company LOGO on event shirts
  • 1 – 10 x 10 vendor booth
  • 5 – Event t-shirts

$5,000

Cultural Stage Partnership

$2,000

  • Company name on printed items (poster/flyers)
  • Banner on Cultural Stage
  • 1 – 10 x 10 vendor booth
  • Name mention on event shirts

$2,000

UFO Parade

$2,000

  • Company name on UFO printed items (poster/flyers)
  • Company Grand Marshal to lead parade
  • Name mention on Event shirts
  • 1 Parade judge

$2,000

Kids Play Partnership

$1,000

  • Company name listed on printed promotional items for UFO Festival
    (posters/flyers)
  • Banner on lawn of Pioneer Plaza
  • 1 – Company vendor booth

$1,000

Alien Costume Contest

$1,000

  •  1 – Company banner on courthouse lawn
  •  1 – Company vendor booth
  •  1 – Costume Contest Judge

$1,000

Pet Costume Contest

$500

  • 1 – Company banner on courthouse lawn
  • 1 – Costume Contest Judge

$500

In-Kind Donations of $1,000 or More

  • Generators, light towers, portable potties, hotel
    rooms, food for performers and volunteers, etc. Contact director@mainstreetroswell.org
    for more info. 
Download the 2025 Sponsorship Form

For questions, contact:
events@mainstreetroswell.org | 575-914-8017

Lunar Sponsorship

$1,500