Passport Program
MainStreet Roswell invites visitors and residents to visit our downtown Roswell merchants to see all the wonderfully unique items they sell. When you first visit the City of Roswell’s UFO Festival, stop by the Chaves County Courthouse to pick up your free Roswell Passport. As you visit participating local merchants, you will get stamps for your passport. No purchase is necessary. Some merchants will even offer discounts with your passport.
Once you have achieved the specified number of stamps, return your passport to the MainStreet Roswell tent on the Chaves County Courthouse lawn and receive a bag of free swag from Roswell! Must be 18 or older to participate. One per person.
UFO Festival Parade
Who doesn’t love a parade? With such a full schedule of events this year, finding a suitable time for this one was difficult. But, the popularity of this event prevailed and we are holding it on Saturday, July 2 9:30 a.m. Free entry, with cash prizes. Download an entry form below.
Parade Entry FormFamily Activities
MainStreet Roswell wants your family to have a wonderful time in our beautiful downtown. We are offering many free family activities that include crafts, selfie stations, alien hat-making, entertainment and more! Just come to the beautiful Chaves County Courthouse lawn at 400 N. Main Street and join in the fun!
Costume Contests
MainStreet Roswell’s most popular events at the City of Roswell’s UFO Festival are always the Alien Pet and People Costume Contests. These are so much fun for spectators and participants alike.
UPDATE: Thank you to everybody who took part in the costume contests.